CORPORATE SPONSORSHIP

PROPOSAL

SPEEDWAY SOUTH AFRICA

ABOUT SPEEDWAY

Motorcycle speedway, usually referred to as speedway, is a motorcycle sport involving four and sometimes up to six riders competing over four anti-clockwise laps of an oval circuit. Speedway motorcycles use only one gear and have no brakes and racing takes place on a flat oval track usually consisting of dirt or loosely packed shale. Competitors use this surface to slide their machines sideways, power sliding or broad siding into the bends. On the straight sections of the track the motorcycles reach speeds of up 70 miles per hour (110 km/h).

Originating in Maitland, New South Wales, Australia, in the 1920s, there are now both domestic and international competitions in a number of countries including the Speedway World Cup whilst the highest overall scoring individual in the Speedway Grand Prix events is pronounced the world champion. Speedway is popular in central and northern Europe and to a lesser extent in Australia and North America. A variant of track racing,

CONFERENCE OBJECTIVES

CREATING JOB OPPORTUNITIES AND GREAT SPORT

• Food stalls and catering opportunities
• Promotions including sponsorships, banners, product launches, clothing, entertainment
• Agency potential for bikes, Kevlar’s and spares with UK manufacturers
• Sales and marketing of bikes, spares
• Retail and wholesale opportunities for clothing and associated accessories
• Merchandising
• Advertising
• Track preparation including grading, sprinklers and safety barriers
• Track management potential
• Bike prep and maintenance
• Mechanical support and pit presence

OPPORTUNITIES FOR CHILDREN YOUNG AND OLD

• Focus on what racing is all about
• Dedication of riders to their sponsors and supporters
• Mentoring and training of younger and potential riders by veterans and pit crew
• Sportsmen to do the right thing at the right time mind-set
• Potential to develop female riders as in the UK
• There are many admin and hands on positions still available in this sport
• Team mascots and promotional crew creating a carnival atmosphere
• Events provide an avenue for “after meeting” entertainment including wine tastings, introduction of bands and performers and beverage promotions
• There is potential for schools and groups to use meetings as fundraisers including flea market stalls, selling of food and raffles etc.
• As the sport increases its supporter and rider base so all will increase

SPONSORSHIP

WHY SPONSOR

Business sponsorship is a major source of funding for many events as more

and more companies have discovered this to be a powerful marketing tool.

Building and strengthening your company brand through effective visibility is

one of the key essentials in business strategy.

WHERE?

• Bike
• On the front fork cover
• Helmets
• Pit shirts
• Team riders
• Track fences and barriers
• On merchandise
• On brochures and race programmes
• Promotional people
• On the sides of vans and trailers that travel to different race meetings

Sponsorships don’t always mean money. Your assistance with equipment could result in your company’s name being promoted to spectators, riders and representatives from other tracks.